Meow Yoga Mat

Design Story

We launched this mat back in 2020, and it’s still one of our bestsellers till date.

The Meow Yoga Mat is a tribute to our brand, and our commitment towards supporting local animal shelters. For this design, we wanted a simple design that would stand out on the black mat. We decided to create a linear geometric cat design and had part of it laser engraved it onto the yoga mat. 

Why cats?
Unfortunately, the city we live in has a major stray cat problem. The animal shelters are all at full capacity, and depend on donations to stay afloat. In an effort to support the strays, we are constantly trying to raise awareness + funds to donate. It’s the least we can do for our furry friends.

Colour theory:
We selected a black base for this yoga mat, as it signifies power, elegance + mystery.

The top surface of this yoga mat is made with Polyurethane (PU) – a super sleek + grippy material for a safe + supported practice. The base of the yoga mat is made from natural tree rubber, for its anti-skid + shock absorption properties, ensuring the mat doesn’t slip on any floors.